Rebranding the information hub for all things tech in Bristol, Bath and the West of England region.
THE BEFORE AND AFTER
Before the redesign, the TechSpark logo featured a clean and modern design, with the word “TechSpark” written in bold, sleek typography. The word “Spark” was emphasised by a small, subtle star symbol placed above the letter “k,” representing innovation and creativity.
In the new logo, the essence of the original design was preserved, but with a more refined and versatile approach. The word “TechSpark” remained dominant, but the star symbol was replaced by an asterisk, creatively integrated into the letter “k.” This enhancement gave the logo a fresh, contemporary feel while maintaining the core identity of the brand.
By utilising the asterisk as an independent brand mark, TechSpark ensured consistency across various collateral, including digital platforms, stationery, merchandise, and marketing materials. This cohesive approach effectively strengthened their brand recognition and allowed the asterisk to serve as a visual cue, symbolising the spark of innovation that defines TechSpark’s products and services.