ROI-Driven Paid Search Optimisation
Our relationship with you relies on getting results, and paid search marketing results are measured in ROI. Each and every day, our primary focus is building ROI by interpreting real data and creating campaigns that convert. This includes:
- Keyword and competitor research
- SKAGS (single keyword ad groups)
- Negative keyword pruning
- Ad copy optimisation
- Landing page creation & optimisation
- Remarketing
Barrettstacey
How our paid search marketing service can help grow your revenue
Combining search engine marketing with conversion rate optimisation (CRO)
The secret to a successful SEM campaign is much more than just making your website appear on Google. Other SEM agencies in Singapore would just set your ads to appear on Google, and leave it there. These campaigns are not performing up to its optimal level.
The secret to achieving optimal SEM results lies in the ability to get as many people as possible to call/contact you after they click on your ad and land on your website. For example, your current SEM ads are getting 2% conversion rate on your landing page. That means out of 100 people that visit your page, 2 people contact you.
Real certified Google Ads professionals
Get a team of certified Google Adwords / SEM specialists who have a minimum of 2 years experience managing various SEM campaigns locally. We help you create the perfect combination of strategy and implementation to ensure we achieve your goals.
what you get
What is included in our paid search marketing audit?
When you partner with BarrettStacey, you’ll gain access to our full range of paid SEM services. These services are designed to optimise every facet of your paid advertising, including:
Campaign Structure
- Review the overall campaign structure and organization.
- Assess the effectiveness of campaign naming conventions and ad group structure.
- Evaluate the use of relevant keywords and match types in each ad group.
- Check for proper use of negative keywords to prevent irrelevant clicks.
Ad Copy and Creative:
- Analyse the quality and relevance of ad copy for each ad group.
- Assess the use of compelling headlines and call-to-action (CTA) statements.
- Review the ad extensions and their alignment with campaign goals.
- Evaluate the use of ad testing to optimise performance.
Keyword Analysis:
- Review keyword selection and relevance to the target audience.
- Assess keyword match types and their impact on click-through rates (CTR).
- Identify low-performing or irrelevant keywords that may be wasting ad spend.
- Evaluate the use of long-tail keywords to target specific audiences.
Social media ad services
- Evaluate the quality score for keywords and its impact on ad performance.
- Identify factors that may be affecting quality score (e.g., landing page experience, ad relevance, expected CTR).
- Provide recommendations to improve quality scores and lower cost per click (CPC).
Bidding and Budget:
- Review bidding strategies and their alignment with campaign objectives.
- Assess the use of automated bidding tools or manual bidding.
- Evaluate budget allocation across campaigns and ad groups.
- Identify opportunities to optimise bidding and budgeting for better ROI.
Landing Page Analysis
- Review landing page experience and relevance to ad campaigns.
- Analyse the landing page design, usability, and load times.
- Evaluate the presence of clear and compelling CTAs on landing pages.
- Identify areas for improvement to increase conversion rates.
Conversion Tracking:
- Review conversion tracking setup and accuracy.
- Evaluate the use of conversion goals and tracking codes.
- Identify any gaps or issues in tracking conversions.
- Provide recommendations to improve conversion tracking and attribution.
Creating Success
What makes our paid search management services so effective?
Expertise and Experience
Our paid search management services are backed by a team of experienced professionals who possess a deep understanding of the intricacies of paid search advertising. Our experts stay up-to-date with the latest trends, strategies, and best practices in the industry. They have managed numerous successful campaigns across various industries, allowing them to leverage their expertise to deliver effective results for your business. With their knowledge and experience, they can optimise your campaigns, target the right audience, and ensure your advertising budget is utilised efficiently.
Customised and Data-Driven Approach
We believe in a personalised approach to paid search management. We take the time to understand your business, goals, and target audience to develop a customised strategy that aligns with your specific needs. Our approach is data-driven, relying on thorough research, analytics, and continuous monitoring to make informed decisions. By analysing performance metrics, user behaviour, and market trends, we can make data-backed optimisations to drive better results. This tailored and data-driven approach sets us apart and ensures that your campaigns are optimised for maximum effectiveness.
Comprehensive Campaign Management
Our paid search management services cover all aspects of your campaigns, providing you with end-to-end support. We handle everything from campaign setup and keyword research to ad creation, bidding, and ongoing optimisation. Our team continuously monitors your campaigns, making adjustments and improvements as needed to enhance performance and achieve your desired outcomes. We also provide detailed reporting and transparent communication, keeping you informed about the progress of your campaigns and providing insights into the results we achieve. This comprehensive approach allows you to focus on other aspects of your business while we take care of your paid search advertising, ensuring optimal results and a strong return on investment.
“BarrettStacey PPC service is outstanding. We requested a free audit and within 3 days we had a discovery call booked in to discuss what we could do. We’re now around 2 months in and we’ve already seen a huge amount of increase in leads.”
Director of Marketing
The proof is in the numbers
Why paid search Ads can bring in the numbers
38%
of growth rate in brand awareness for businesses that start doing Search Ads
100%
of total clicks on search results page are Search Ads, serving as proof that a dependence on SEO alone limits your potential for more traffic and leads.
82%
of clicks on Search Ads are more likely to buy, making for better leads
FAQ
FAQs about paid search management
Looking to learn more about paid search management for your business? Browse our FAQs:
Paid search is a digital marketing strategy that involves online ads that appear at the top of search engine results pages (SERPs). Paid search ads typically look similar to organic search listings but have a label that distinguishes them as ads.
With paid search management services, you can expect a dedicated team of experts who will meticulously review and analyze your campaigns, ensuring that they align with your business objectives. Through continuous optimization, they will fine-tune your advertisements to maximize their effectiveness, reaching the right audience at the right time.
When it comes to paid search ads, Google Ads serves as a prime example of how the process works. Google Ads allows advertisers to bid on specific keywords they want their ads to appear for. When a user conducts a search on Google, the platform uses various factors such as keywords, ad settings, bids, and ad quality score to determine which ads to display.
Paid search can indeed be a valuable addition to your marketing strategy for several reasons: Audience Research, Precise Targeting, Quick Results, Bottom-of-the-Funnel Leads, Supplementing Organic Search Results. By leveraging the advantages of paid search, businesses can effectively target their audience, generate qualified leads, achieve faster results, and enhance their overall online visibility and conversion rates.
