How to: Set up a Google Analytics 4 (GA4) Account in less than 5 minutes

Discover how to set up your Google Analytics 4 account effortlessly with our user-friendly guide. Perfect for marketing managers, consultants, and anyone involved in marketing strategy, this article provides clear, concise steps to track and analyse your website or app’s performance.

Learn why Google Analytics 4 is the ultimate analytics platform, prioritising privacy and offering advanced cross-platform tracking. With our easy-to-follow instructions, you’ll navigate the setup process seamlessly, ensuring you have a Google account and understanding the importance of choosing appropriate names and settings.

We’ll guide you through signing up, selecting the right options for new or existing accounts, and configuring your business details. Accept the terms of service, set up a data stream for your website or app, and enable enhanced measurement for comprehensive insights.

By the end of this simple, friendly guide, you’ll have a Google Analytics 4 account, empowering you to make informed marketing decisions. Get started today and unleash the potential of data-driven success!

1. Sign up for a Google Analytics account.

Visit and ensure you are signed in to your Google account (the email address associated with your Google products such as Gmail, Google Ads, YouTube, Google Tag Manager, etc.).

2. The following steps depend on whether you already have a Google Analytics account:

  • If you have an existing Google Analytics account (e.g., Universal Analytics), select “Admin” ➞ “Create new account.”
  • If you don’t have an existing Google Analytics account, click “Start measuring.”

3. On the account setup page, provide a name for the account.

If you’re unsure, you can use an individual’s name, company name, or brand name as a starting point.


  • You can create multiple Google Analytics accounts.
  • It’s not recommended to use your website’s name as the account name since you’ll add it as a property later. A Google Analytics account can contain multiple properties.

4. Once you've entered the account name, click "Next."

5. In the property setup, provide a name for your property.

The property name should be the name of your website or mobile app. Set the appropriate time zone and currency for your business/website/app. Then click “Next.”

6. Fill in the remaining business details and click "Create."

  • Industry category: Specify the niche your business belongs to.
  • Business size: Indicate the number of employees, including yourself.
  • Intended use of Google Analytics: Explain the purposes for which you’ll be using Google Analytics.

7. Accept the terms of service agreement for Google Analytics.

8. Configure your email communication settings for Google Analytics.

9. You will then be presented with a dashboard to set up a data stream.

A data stream refers to the data collected for your website or app. There are three platforms you can choose to set up a data stream for:

  • A website
  • An Android app
  • An iOS app

Select the option that is most relevant to you. For this tutorial, we’ll choose “Web.”

10. Enter your website's URL and provide a name for this data stream to help you identify it.

Leave the enhanced measurement enabled by default. Then click “Create stream.”

11. You will see a summary page displaying the data stream for your site, indicating that you have successfully created a Google Analytics 4 account.

We hope you found our guide on setting up your Google Analytics 4 account useful! If you have any questions or need further assistance, please don’t hesitate to get in touch with us. Our team is here to help you make the most of your analytics journey.

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